Marco & Lume
Your writing isn't converting?
Time to tell a different story
Lume’s Article with a Story Framework brings clarity and direction to your articles, blogs, and newsletters, improving their efficacy for your audience — ultimately turning them into buyers and fans!
for founders and leaders struggling with articles, blogs, and newsletters
Clarity for both you and your audience
No more guessing how to write your ideas in a way your people will understand
Easy 5-step framework
Bring the idea, craft the map to guide you, draft the article, then refine it and tweak it to your taste.
AI as a writing companion
Optimized for ChatGPT, turn your AI into a helpful writing companion, NOT a creative director.
Quality + speed improvement
Reduce the time spent in uncertainty with a better sense of writing direction.
created to save you time (and money!)
For those struggling with writing (and lots more)
What can Lume's Article with a Story Framework do for you?
Clarity before drafting
Work out what the article should say, who it serves and what readers should take away.
A repeatable process
Reduce uncertainty about what to do next each time you write.
Flexibility after planning
Continue independently, move to another conversation or tool, or work with a ghostwriter.
Why with
a story?
Because stories have been part of our lives for as long as we can remember.
Thanks to their simplicity, we resonate with and understand brand messages in a much easier way.
By incorporating storytelling into our articles and newsletters, we are facilitating the audience’s understanding.
The message should always be adjusted to the audience, and there’s nothing better than a story to do so.
the framework roadmap
5 simple steps to guide you
A simple structure to help you go from an idea to a final article. You can use the AI to guide you as much or as little as you prefer and use as much of the framework as suits your needs.
bring the idea
Craft the article map
Write the first draft
refine the article
Make the final tweaks
enjoy writing with peace of mind for a lifetime
Buy once, it's yours forever
Yes, it includes future updates the product will get!
basic
$0/ Pay what you want!
Lume's Article with a Story BASIC Framework
CORE
best buy
$36
Lume's Article with a Story FULL Framework (90+ pages’ worth of information and AI instructions/prompts)Quick-start documentVideo guidesGoogle Docs templatesAll the future updates
PREMIum
$127
Lume's Article with a Story FULL Framework (90+ pages’ worth of information and AI instructions/prompts)Quick-start documentManual Mode (100% AI Free)Video guidesGoogle Docs templatesAll the future updates+One-hour 1:1 call with Marco from Marco & Lume to learn how to write your articles with a story (and why it matters) - LIMITED SLOTS
Join the waiting list, get a discount
Lume's Article with a Story Framework BASIC is going to be launched on October 15, 2026, with the CORE and PREMIUM coming soon afterwards until the end of the month.Join the waiting list, tell us which product you are interested in (BASIC, CORE, or PREMIUM), and be notified once Lume's Article with a Story Framework it's launched.The first 100 buyers will get a 25% discount on the CORE product.